.mobi is the first and only top-level domain name that is dedicated to delivering the internet on mobile devices such as PDAs, palmtops and mobile phones. Backed by heavy weight mobile players, including Ericsson, Samsung, T-Mobile, Vodafone, GSM Association, Google & Microsoft, the .mobi domain name is revolutionising the use of the Internet on mobile devices, defining services that are ‘made-for-mobile’.

.mobi and search performance

The web is constantly growing larger and larger, at a faster and faster pace. As this happens, it is becoming more and more crucial to online success that sites and content appear as high up the search rankings as possible.

As more and more people are turning to handheld mobile devices to search the web whilst on the move, it has become increasingly important to maintain high and relevent visibility on this platform.

Utilising a .mobi domain name for your site or brand, can be a cost effective way to improve your site ranking on mobile devices. .mobi domain names can appear as more relevent when searching on a domain when using a mobile device. So while a site may have multiple entry points, for example wap.yourdomainname.com or m.yourdomainname.net, the .mobi domain name can often help elevate your site to the top position in mobile search results.