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About the .xxx domain registry

.xxx Domains

The ICM Registry is responsible for the running and maintainance, infrastructure and management of .xxx domains. An independent identity, the registry is financially stable and has no affiliation with the Adult Entertainment Community.

The supporting organisation for .xxx domains is The International Foundation for Online Responsibility, also known as IFFOR. As a non-profit organisation IFFOR serves as the policy-making body for .xxx domains.

IFFOR remains independent from the ICM Registry and utilises its own board of directors who represent stakeholders including child safety represenatives, adult entertainment community leaders and members of the free speech community.

.xxx Domains

The benefits of .xxx domains

.xxx Domains

The .xxx domain name extension provides consumers and browsers alike with an easily identifiable way to to recognise websites relating to the Adult Entertainment Community.

This offers huge advantages for the consumer and provider including Adult Webmasters such as:

  • Trust - A trusted brand for you, that is globally promoted and recognisable.
  • Security - A safe and secure environment encouraged by .xxx domains.
  • Consumer friendly TLD - A consumer friendly adult community specific sTLD.
  • Web Traffic - Increased website traffic via direct type navigation or 'type-in traffic'.
  • New Markets - Access to new and untapped markets.

The .xxx domain is categorised as an sTLD (sponsored Top Level Domain). This means that it is a specialised domain extension with a sponsor representing a specific community served by the domain.

All .xxx domain registrants have to agree to Best Business Practices at the time of registration which will in turn result in greater visitor confidence in .XXX domains and can provide greater customer retention, more predictable and stable revenue streams and an altogether more responsible online presence.


.xxx domain registrant Best Business practices

IFFOR

Developed by the International Foundation for Online Responsibility (IFFOR), all .XXX registrants will be contractually obliged to follow the set of practices below to effectively provide self-regulation of the adult community.

In particular registrants will agree to:

  • Safeguard children from online marketing and targeting.
  • Defend the privacy of customers.
  • Ensure that accurate labeling and meta-tagging is undertaken.
  • Ensure the security of transactions and contact information, and clear and accurate disclosures.
  • Protect intellectual property rights
  • Combat unlawful malicious code and technology usage, for example spoofing.
  • Oppose Spam in the form of fraudulent, anonymous or unsolicited adult entertainment advertising.

IFFOR will preserve and maintain these practices through regular revisions and updates. The most recent IFFOR Baseline Policy is available here.


Order .xxx domains with Domainmonster!

*price exc. VAT & based on maximum bulk discounts. †subject to registry imposed fees. Telephone orders charged small premium. Please refer to domains price list.