Content and link popularity play extremely important roles in search engine optimisation strategy. Google ranks pages as more "important" if there are many high-quality links to them from other sites, and keyword-rich content is the meat and potatoes of the material that search engine spiders crawl and index.

Therefore great way to boost your rankings, as well as your reputation, is to write and publish articles relevant to your site. You can combine content and links by including important keywords in your text, and putting a resource box at the bottom of every article with a link back to your site. You can then submit your articles to free article and resource sites. The returns are worth the time and effort spent: ten articles submitted to ten different article sites means 100 links back to your site, and what is more, you can put a note in your resource box, letting readers know that they are welcome to republish the article if the link remains intact. This way, many sites which need relevant content themselves in order to improve their search engine rankings can repost your articles and thus create yet more links back to your site.

Remember that you’re not just doing this for search engines; you also want to keep people returning to your site. That means that your articles need to reflect well on you and your company. Make sure that they are grammatically correct, and meticulously spelled and punctuated. Don’t overuse exclamation marks and try not to sound too chatty you want to put across a professional look. Also, don’t turn articles into horribly unsubtle marketing ploys. People will not be impressed by obtrusive links or info boxes shoved into the middle of articles. Your name, your company, the link, and perhaps a brief biography, will be quite enough.

If you provide genuinely useful, interesting and unique content, people will want to read and link to your site. Bear in mind both your human and electronic visitors, and you should find writing internet articles provides a valuable boost to your rankings.

By Natalie Catchpole

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