Using business networking sites can be very useful for finding jobs and promoting your business to potential clients.

Business networking has been around for as long as business itself, but until the last decade or so, it all had to be conducted in real life. Businessmen and women would meet up at networking events to swap cards and discuss business. But nowadays, there is a whole host of networking sites available online, where your details can be available 24/7 for potential clients and employers.

LinkedIn is just one of these networking sites. It has more than 12 million users, spanning, it claims, 150 industries and 400 economic regions. LinkedIn can be used to find known and trusted business contacts, connect with them, and help you to establish new, mutually beneficial links with other businesspeople. Also, employers can post job opportunities which can be browsed by other members.

Another feature of the site is LinkedIn Answers, which, rather like Google Answers, is a service which allows LinkedIn members to ask business-related questions and receive answers from other members. The main difference from Google Answers is that those the identities of those who ask and answer questions are known.

There are plenty of other networking sites, including Ryze and Bizmeed (the latter is UK-based). It's probably a good idea to join several to be sure of linking with every business contact you can, but LinkedIn is a good start because it's easy to use and many of its services are free.

By Helena Henderson

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