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02-Jul-2007

Choosing A Domain

Introduction To Domain Names

Every domain name comprises two components; the domain name type or Top Level Domain such as .com or .co.uk and the domain name itself.

A domain name must be no more than 63 characters and certain symbols such as ? or ! are not allowed.

Choosing the best domain name.

Getting your domain name right is important to the success of a website. Most visitors will remember a site by its domain name.

Some considerations

Branding

Developing a brand can be very successful as the likes of Google and Yahoo demonstrate. Building a brand takes time and is often costly.

Keywords

A keyword domain is a domain name chosen to contain useful keywords that match a keyword search important to the theme of the site. This used to be a valuable technique to boost search engine rankings, but plays a far smaller part with todays search engine algorithms.

Some tips

1) Shorter domain names are better than longer ones.

2) Ask in web forums for suggestions for domain names.

3) Don't over pay for your Domain Names, services such as Discount Domains UK offer good service for reasonable prices.

4) Don't just buy one domain name type, by all the leading types to protect your brand. e.g .com, .biz and .co.uk

5) Avoid domain names that will give you trademark of copyright issues.

If you need any assistance why not ask your domain name registrar for assistance?