A good domain name for your website is essential and will allow potential customers to quickly see your business and purpose. It is important for a domain name to be memorable (ensuring website visitors can recognise the product or service). If the name is easy to associate with your product, it will help to prepare customers expectations of the site. It will also be helpful for a name which is easy to say aloud (for phone conversations) and a name starting with a letter early on in the alphabet can help directory listings. Potentially shorter names can be easily entered and are harder to mis-type.