Directories can play an important role in promoting your website. Google, the leading search engine, analyses the number and quality of links to and from a website to determine its "importance", so a listing in a relevant directory can boost your page rank considerably. Also, of course, people will be able to find your site by using the directories to search for your product or service. Dmoz, or the Open Directory Project, is a directory which takes free submissions. Business owners have to pay to have their sites added to the Yahoo! directory.

As an aside, building your own directory can make you a tidy bit of cash from pay-per-click ad schemes such as Google’s AdSense. You can download directory software for a one-time fee, purchase some web hosting, and get a simple site up within minutes. If your directory is suitably targeted at a niche market, you could well generate a lot of pay-per-click traffic. You could also affiliate your directory with your main website and draw in traffic for yourself that way.

By Natalie Catchpole

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