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09-Sep-2011

Dispute over Twilight Domain Name

We’ve written before about Movie Studios failing to secure the appropriate domain for their mega budget movies, and last time it was a dispute over a domain for The Hangover 3. The next movie franchise to run into trouble is The Twilight Saga, for the third and final installment in the series.

To the delight of “Tweens” everywhere, the new Twilight movie: Breaking Dawn is released this year on the 18th of November. As we’ve mentioned before, a common tactic employed for choosing movie domains is simply to stick “movie” or “themovie” on the end of the film title, as the movie title itself is often unavailable.

This time however, breakingdawnthemovie.com is also taken by someone else. The domain has been registered since 2008, long before the movie was in production, and the Administrative contact is still hidden by a privacy service.

This will no doubt change however, as the Movie’s creators have filed a dispute with the National Arbitration Forum in an attempt to have the domain transferred to their ownership. The site currently resolves to a parked page with pay per click advertising, so it doesn’t look like the owner will be able to get away with claiming it’s a legitimate fan site for the movie! The .org and .net domains also resolve to parked pages and are currently registered elsewhere but not in use.

The actual movie title domain: breakingdawn.com, resolves to a site about a different movie entirely, also called Breaking Dawn, which was released in 2004. So using this domain is obviously out of the question! And there are several other fan sites set up on domains like breakingdawnmovie.org and thebreakingdawnmovie.org.

It looks like the fan sites will be left alone, as they do a great job of essentially advertising the franchise for free, and when you type “breaking dawn movie site” into Google they come top of the listings, ranking above the official site.

For now the Movie creators have added a hyphen, and the official site has found its home on breakingdawn-themovie.com. Let’s hope they can recover their preferred domain name to promote the site, and get rid of the hyphen!