Buying and selling domain names can be a lucrative business, especially if you already have an Internet-based company. Web design firms, programming and hosting companies and various other web-related service businesses can increasingly be found to offer domain names as part of their service. Inexperienced customers may not have thought of domain name purchase before investigating hosting and design, so if you have this sort of business, there is a lot of potential for increasing basket size by offering domain registration as well.

If you wish to enter the business of buying and selling Domain Names, choosing a good registrar is crucial. Low prices, and possibly ICANN registrar status, are important attributes. Avoid buying from other resellers, as they are likely to charge more and are unnecessary middle-men.

Good pricing and marketing will prove very important. You may wish to offer discounts for bulk purchase of a large number of domain names. Another option might be to offer discounts or value-added services when customers purchase more than the minimum number of years’ registration. Creative advertising is also likely to make a big difference to uptake.

Offering domain names on your website could be a valuable addition to the services that you offer. Integrating domain name sale into your other services will quickly seem a natural and effective way of adding to your customers' purchases.

Author: Natalie Catchpole