To establish online presence, a domain name is necessary, easy and strategically important. Search engine traffic is very important. Choices impact on a site's effectiveness so some there are some things to bear in mind whilst registering a domain name. The extension will get spidered and indexed by search engines, but a .com means the extension is more common and will carry legitimacy.

Try not register a domain name with your web host. If you decide to part ways with your host, it's potentially difficult to move your domain too.

Possibly the most important aspect of domain registration is choice in keywords in the domain name. Try to use a main keyword or phrase to optimise the whole site, and see if you can create a domain name around it. The search engines usually favour keyword-rich Domain Names.

Keep it short if possible as a short name is easy to remember. Don't use your company name unless keywords are included in it. Try to keep domain registration topically relevant. As search engines get more advanced sites displaying total relevance will rank higher than catch all sites.

Avoid companies trademarks and copyrights in your Domain Name e.g. for an affiliate of The Sharper Image, it would be tempting to use a version of that name to promote affiliate sites although this would not be legal. domain registration is easy but important and can make a difference in searching for you.