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Editorials tagged with Email
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11-Jul-2007
Email Newsletter Format: HTML or Text
An email newsletter is probably the most effective way to communicate with your target audience. One of the main considerations before you create and deliver an email newsletter is what format to use: HTML or Text. Until a few years ago, some email programs couldn't ...
11-Jul-2007
7 Key Email Marketing Tactics
By Dan Thies Email is often described as the most effective marketing vehicle on the Internet today. Compared to banner advertising or other methods, targeted email marketing can deliver far better results at a much lower cost. It's also a very easy way to lose money...
11-Jul-2007
How hard is it to get guaranteed sales from guaranteed visitors?
© by Detlev Reimer You will certainly have come across one of those "guaranteed visitors" deals already. Ads like : "Do you need traffic? We'll send 50,000 or even 100,000 visitors to your site - starting today" promise the solution to e...
11-Jul-2007
Starting Your Own Profitable Newsletter ...
© 2002 by Detlev Reimer Today it is not enough anymore to just have a website and then trying to sell the prospects on their first visit. Unless you have an absolutely convincing and high quality sales letter, you will only make a very small percentage of sales if an...
10-Jul-2007
New Realities for E-Mail Marketing
Spam e-mail is no longer the mild irritant it once was – it’s clogging corporate networks and ISP mail servers and has become a real productivity drain, forcing corporate and consumer e-mail users to spend 20-30 minutes a day dealing with this deluge of junk! According to rece...
10-Jul-2007
Marketing Trends from the Digital Frontlines
The web and ways to market on the web continue to evolve at warp speed – we see some positive and negative changes occurring - our observations du jour: 1) Publishers are finally starting to charge for branded content. It’s still difficult to do, but we are seeing ma...
10-Jul-2007
Finally – New Spam Prevention Product that Works!
Businesses and consumers are drowning in a never-ending deluge of Spam (junk mail) – according to reports just released by Quris, Inc. Spam has increased 450% from June of 2001 to now. Furthermore, 70% of respondents indicated they are receiving so much e-mail in the form of S...
10-Jul-2007
Creating Effective Opt-in E-Mail Campaigns
Its been said before, but important to re-emphasise, e-mail is the "killer application" of the information age. According to the latest Forrester Research numbers, the permission based e-mail industry is projected to grow from $275M (USD) in 2000 to $7.3B by 2005. E-...
10-Jul-2007
The Shifting Marketing Landscape!
Many of us in the marketing services and/or agency business are starting to see some real tangible marketing patterns emerging that businesses need to be aware of if they want to leverage their marketing dollars in this "post .com implosion economy." Good ...
10-Jul-2007
E-Mail Newsletter Marketing Essentials
"If Gutenberg were alive today he would be in publishing heaven! Forget the printing press, the web has fast-forwarded self-publishing in ways that are evolving so rapidly it's becoming difficult to integrate technology and process to leverage the opportunities. Any company,...
10-Jul-2007
How to Create and Market Your E-Mail Signature
© Herman Drost One of the most effective ways to passively promote your business is to create an email signature file. People don't often put much thought into this powerful passive marketing tool and therefore lose out on an opportunity to gain new customers. ...
10-Jul-2007
Links and Search Engines
Search engines like Google use algorithms which rank sites in order of "importance", based on how o...
09-Jul-2007
Hosting: Testing Your Candidates
When you’ve narrowed down your list of possible hosts to just two or three, it’s worth sending a test email to find out what the customer support is like. Great value for money, reliability and lots of useful features are all well and good, but if you have a problem, you want...
06-Jul-2007
The 10 commandments of a professional web hosting company
by Detlev Reimer You will certainly know the problem if you ever wanted to bring your new and professionally designed web pages online : Which hosting company should you choose ? After all, there are hundreds or even thousands of them. What are the key aspects you, a...
06-Jul-2007
Web Hosting: The Details
As you probably know, a web host provides a service whereby a server holds all the data of your website and allows people to access it over the internet. There are various details of web hosting which you might not have come across, however, and they are worth considering bef...
06-Jul-2007
Picking the Right Web Host for Your Site
When choosing a web host, you will need to consider the following factors. Type of Website What type of website do you require hosting for? If it’s a personal site, free hosting m...
05-Jul-2007
Ten Tips for Choosing a Host
1. Shop around. Have a good look around at what’s available, both online and from the recommendations of people you know. A hosting directory can help, especially if you have questions....
05-Jul-2007
Lifetime Email Addresses-Part I
Author: copekavas All email addresses have the form name@domain-name. The domain-name is a name that is registered on the Internet, by yourself or by another company. Today it is common for all companies to register their own domain name and so all email addressed to...
04-Jul-2007
Domain Slamming by Dishonest Registrars
Even after court convictions, some domain name scammers continue to operate and may target your domain next. A technique known as "domain slamming" fools innocent domain owners into handing over the rights to...
04-Jul-2007
Getting A Domain Name
A domain name has a unique identity (two parties cannot hold the same identity meaning the Internet identity is unique). A domain can be used as an online brand for a business (e.g. professional website and e-mail addre...