If you’ve been working really hard on search engine optimisation and you are still finding your page rankings slipping, it could be that your web host is to blame. Downtime could be a problem. If your site is not online 99.9% of the time, it will be just your luck that spiders are visiting when your site is not viewable. If you’re using free hosting, it can be very slow and full of pop-up ads. Banned sites could be sharing your server or even your IP address.

If you want to make sure your hosting doesn’t get in the way of SEO, you need the following:

- A unique IP address for every site. Other sites that have been banned for spamming the search engines could damage your ratings if you are sharing an IP address with others.

- Guaranteed 99.9% uptime. You need to monitor downtime closely and speak to your host if you are concerned.

- 24/7 access to your files.

- Dedicated technical support. You will be grateful for good customer service if you are having difficulties.

Author: Natalie Catchpole

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