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Editorials tagged with Marketing
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11-Nov-2007
.tv Domains
If youre looking for a domain name to promote any media website, .tv could be a great choice for your site. Although officially the country-code top-level domain (ccTLD) of Tuvalu, a Polynesian island nation in the Pacific Ocean, the name has been adopted by companies with te...
11-Nov-2007
.us Domains
Recent reports from registrars say that the country-code top-level domain (ccTLD) for the United States, .us, has become more popular with registrants over the past few months. This is excellent news for any business wishing to trade in the US, for two important reasons. ...
04-Sep-2007
Web Design: Know Your Audience
When you're designing your website, you should think carefully about who you expect to be visiting. In some cases, there are obvious ways in which you can cater for your audience. For example, The Glaucoma Foun...
09-Aug-2007
Alternatives to Articles for Search Engine Optimisation
There are lots of articles on the internet telling you that writing articles is a really good way of optimising your site for search engines...
09-Aug-2007
Custom 404 Error Pages
Most of us have experienced a 404 error page while browsing the web. You type in a domain name, and then make a mistake typing the rest of the URL. Sometimes you'll see the standard http 404 error page not very attracti...
09-Aug-2007
Copyediting and Proofreading for your Website
With the huge tide of advice available online about good web design, search engine optimisation, and other elements of building and maintaining a website, it's easy to forget the basics. Maintaining a high standard of written communication is paramount if you wish your visito...
09-Aug-2007
Website Maintenance Keeping Up-to-Date
Once you've got your website up and running, you may be tempted to forget about it and let it look after itself. But there are several reasons to spend a little time and money on frequent updates to your site, as well as
08-Aug-2007
Blogging to Promote your eBay Auctions
If you have a thriving eBay shop, have you considered creating a blog which promotes your auctions? This is becoming a popular marketing technique for eBayers, because people interested in w...
08-Aug-2007
Choosing a Name for your Online Business
With all the pressures involved with starting up a business, thinking up a good name can be quite a low priority. But the name of your business is to become your online signature, your brand, and one of your key marketing tools. Finding one which is memorable and unique is t...
08-Aug-2007
Selling your Domain
There are several reasons for wanting to sell a domain name. Perhaps you bought it simply for the purpose of reselling. Maybe you no longer need it for the use for which you purchased it. Or perhaps you just suspect that...
08-Aug-2007
Domainmonster.com Meshcards
Mesh Cards Team Just registered a domain name with Domainmonster.com? Why not get some free Domainmonster.com business cards which display your new domain name? Tell your friends, family and colleagues about you...
06-Aug-2007
Keeping your Visitors' Attention
Research shows that, when web page visitors arrive at your website, they assess it in just a few seconds. If they don't see what they're looking for straight away, or the way to get it, it's likely that they'll click away to one of the millions of other websites available to ...
06-Aug-2007
Covering your Brand's Identity Online
You may be overjoyed to have registered your ideal .com domain name. But don't forget that, secondary as it may seem, you should also secure other versions of your new domain name to protect your brand. Cybersqua...
03-Aug-2007
Integrity for Small Businesses Online
Your online appearance is very important to your customers. Whether you are an offline, bricks-and-mortar organisation whose website is little more than a calling card, or a fully-fledged dotcom business, giving the impression to your customers via your website is critical.
03-Aug-2007
Business.com the Value of a Domain Name
In 1999, Jake Winebaum and Sky Dayton bought Business.com for a cool US$7.5million a world record. Now, the two entrepreneurs, who were something of a laughing stock for their huge payout at the end of the 20th Century, are hoping to cash in on the name by selling it at auc...
02-Aug-2007
Viral Marketing Online
The internet offers a unique and large-scale environment for using one of the most effective advertising techniques around: viral marketing. From the Real to the Virtual World It's ancient marketing wisdom, but it's still true: word-of-mouth is one of the...
02-Aug-2007
Using RSS on Your Website
RSS, believe it or not, stands for Really Simple Syndication. It's the most popular of the web feed formats, which are used to publish frequently updated content such as blog entries or news articles...
26-Jul-2007
The Three-Click Rule
You may have heard of the three-click rule of web design, which states that users of your website should have to click no more than three times to access the information they want. Marketing Web Website Design
26-Jul-2007
The Basics of Web Design
Nowadays, with easy-to-use GUI web design packages so freely available, everyone seems to think he or she is a web designer. Yet many elementary (and some might even say common-sense) design points often...
23-Jul-2007
The Dot-Com Bubble and its Aftermath
Roughly between 1995 and 2001, a speculative bubble known as the "dot-com bubble" occurred, during which Western stock markets saw an increase in value from the growth of the Internet sector. Bubbles such as this have occurred through out history: in the 1840s, for ...