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23-Jul-2007
Online Advertising
Online advertising has its advantages and disadvantages, and the relevance of these issues will vary depending on your business and the type of advertising you are considering. Whilst online advertising is extremely popular, it is not always used as effectively as possible, a...
20-Jul-2007
Google Maps a Blessing for Local Businesses
Google Maps, Google's free map viewing tool, can be a real boon for a small business. As well as simply looking up maps of locations all over the world, and routes from A to B, internet users c...
20-Jul-2007
DMOZ and Other Directories
An online directory is a bit like a searchable, interactive Yellow Pages: visitors can browse by category or location for all sorts of businesses, services and retailers. There are several o...
20-Jul-2007
Selling Your Domain Name
Perhaps you bought a domain name, planning to build a website, but have moved on since then and aren't sure what to do with it. You could always try selling it. Although the domain aftermarket isn't as lucrative as it was...
18-Jul-2007
Hyphens in Domain Names
Depending on whom you ask, hyphens in domain names are either a really good idea, or a really bad one. There are pros and cons to the use of dashes in your domain name, and they are worth considering before you register yo...
18-Jul-2007
Choosing a Domain Name: Description or Branding?
Domain names can be grouped into two main categories: those which are aimed at describing the content of the website with which they are affiliated, and those which are not. When you think about the websites you remember b...
18-Jul-2007
Personal Email Addresses and Your Business
If you're a very small or local business, you may not think a website can be of much use to you. However, whilst it can easily be argued that a website is useful for any business, there is no question that email...
18-Jul-2007
Pay-Per-Click Fraud
Pay-per-click (PPC) advertising can be a great way for website owners to earn some pocket money, and for businesses to advertise their sites online. However, pay-per-click fraud, where clicks on P...
18-Jul-2007
Domain Hacks – Expanding the Possibilities
Finding a good domain name can look impossible – it seems as if all the good ones are taken. However, a new trend for so-called "domain hacks" could mean that there are more possibilities than you think. <...
16-Jul-2007
Pay-Per-Click and Site Targeted Advertising
While focusing on natural search engine results is very important in the effort to increase traffic to your website, pay-per-click advertising and search listings can also play a valuable role. Of...
13-Jul-2007
Domain Parking
You type in what you think is the domain name of a particular site, but instead you find yourself at a generic-looking page with a lot of links relevant to the actual site you were looking for. Often there is an offer ...
13-Jul-2007
Organic Search Results
Search engine traffic is very important. Search engines, and Google in particular, are often thought of as the gateway to the internet; a search engine is the way that most people go about looking...
13-Jul-2007
The Reasoning Behind Spam, and What to Do About It
Spam is such a part of everyday life for most internet and email users that it's easy to forget why it's being produced at all. Thinking about it, it seems rather strange that anyone bothers making ...
12-Jul-2007
How to Choose a Web Designer?
Author: maricon Williams Hiring a web designer is the next big step upon entering a web design business or anything in relation to it. Moreover, we have to make a good choice because our business depends on it. To give you a clearcut idea on how you are goi...
12-Jul-2007
Scope Creep and your Website
Author: maricon Williams "Scope creep" may not be a common term among us. However, if you are a website designer or enthusiast, this is definitely a term worth learning. In simple words, "scope creep" happens when the scope or focus of a si...
12-Jul-2007
Web Design and Why It's Important
Every business needs a presence on the web; if your business is not online, you will be notable by your absence. The fact is that many shoppers are now looking online first for products and services, to compare prices, learn more about particular purchases, and find retailers...
12-Jul-2007
Where has your web site FOCUS gone ?
(c) 2002 by Detlev Reimer It is no question that the Internet provides us with the best and easiest possibilities to make some serious money without having to invest thousands of dollars, first . In fact, you can have an Internet business if you just pay for your
12-Jul-2007
Solving the "I Get Tons of Traffic But No Sales" Mystery
© Karon Thackston 2003 www.copywritingcourse.com I can’t even begin to tell you how many times I’ve heard the statement, "I get tons of traffic, but no sales." It’s normally followed by comments like: "My site is highly optimized for the engines and my...
12-Jul-2007
Choosing Keywords That Bring the Best Results
© 2003 Karon Thackston www.copywritingcourse.com As a search engine optimization copywriter, I’ve seen my share of keywords. When working with me, clients choose their own keywords (or have someone else choose them) and then send me the list to include in their copy. ...
12-Jul-2007
Rules, Regs, and Recommendations for Search Engine Copywriting
© 2003 Karon Thackston www.copywritingcourse.com Copywriting is a primary factor when it comes to achieving good search engine placement. However, many times all that is done is to include keywords in the tags of a page and to include a few keyword mentions. While no...