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10-Jul-2007
Has your Design Firm Run Amuck with your Web Site?
What’s happening to good web site design? Somehow we creative types at interactive and traditional ad agencies have run amuck – we’re building web sites that may dazzle the senses, but don’t really communicate much about our client’s business or products and services! <...
10-Jul-2007
Branding on the Web is like Mining for Fools Gold
I am sick and tired of marketing geeks touting the beauty of branding, brand building and just spouting branding in any context, especially when the term is used with "internet" or "web" or "digital!" You can’t have a conversation today for more t...
10-Jul-2007
Achieving Tangible Results via Search Engine Marketing
Creating and building effective Search Engine marketing campaigns is like trying to nail jello to the wall for many companies! As it typically involves deploying very specialised processes and melding them with technology. Here is some insight gained from years of experience p...
10-Jul-2007
Maximizing ROI via Web Site Traffic Analysis
We are clearly well past the innocent "golden age" of the Internet – Darwinian economics have become the order of the day today. Any company worth their salt must maintain a web site as an information resource and/or to generate incremental ecommerce revenue. Qualifi...
10-Jul-2007
Creating Effective Opt-in E-Mail Campaigns
Its been said before, but important to re-emphasise, e-mail is the "killer application" of the information age. According to the latest Forrester Research numbers, the permission based e-mail industry is projected to grow from $275M (USD) in 2000 to $7.3B by 2005. E-...
10-Jul-2007
The Shifting Marketing Landscape!
Many of us in the marketing services and/or agency business are starting to see some real tangible marketing patterns emerging that businesses need to be aware of if they want to leverage their marketing dollars in this "post .com implosion economy." Good ...
10-Jul-2007
E-Mail Newsletter Marketing Essentials
"If Gutenberg were alive today he would be in publishing heaven! Forget the printing press, the web has fast-forwarded self-publishing in ways that are evolving so rapidly it's becoming difficult to integrate technology and process to leverage the opportunities. Any company,...
10-Jul-2007
My Top 12 Web Site Marketing Strategies
© Herman Drost If you don't create a successful strategy for marketing your web site, you can't build a profitable online business. It's therefore imperative to drive thousands of visitors to your web site, then convert them to paying customers. How do you ...
10-Jul-2007
A Secret Way of Getting Traffic: Submitting to Online Directories
"If you are reading this article, more likely than not you own a website that you would like to see be a success. To achieve that level, you need traffic to your site. But where does traffic come from? One of the better ways to get traffic for your site is to submi...
10-Jul-2007
Directory Listings
Directories can play an important role in promoting your website. Google, the leading search engine, analyses the number and quality of links to and from a website to determine its "importance&qu...
10-Jul-2007
Web Directories
By Adrian Lawrence If you are looking for ways to promote your website, than web directories should definitely be considered a big part of your promotional plan. Web directories provide web visitors with a one- stop destination on the web to find the information they...
10-Jul-2007
Monetize Your Web Site with Google AdSense
© Herman Drost Why would you want to earn a few cents or dollars per click from displaying Google AdSense ads on your web site? Can you really make good money from this source of revenue? Well, multiply those clicks for every page on your web site and you will build ...
10-Jul-2007
Advertising on the Web: Do’s and Dont’s
Advertising your business in the correct manner is a sure shot key to success. Advertising helps you to reach out to a larger number of people from other websites. You definitely cannot expect these many people to come to you on their own. But Advertising is very, very COSTLY!...
10-Jul-2007
How to Get Started Writing Articles for the Internet
by Susan Dunn Writing articles for the Internet is one of the best ways to promote your practice and products. It works better than advertising and doesn’t cost a cent. HOW DO YOU GET STARTED? The most popular articles are "how to" art...
10-Jul-2007
Increase Web Site Traffic by Writing Your Own Ezine Article - Part 2
Copyright 2003 Herman Drost In my previous article (Part 1) we discussed the 7 ways to benefit from writing an ezine article. Part 2 will cover the formula and format you can use to write your own article as well as provide valuable resources where to publi...
10-Jul-2007
Increase Web Site Traffic by Writing Your Own Ezine Article
Copyright 2003 Herman Drost
If you want to increase web site traffic without spending a dime, then write your own ezine article. It's one of the most effective web site promotion strategies you could use. It can even be more effective than paid advertising.
10-Jul-2007
Niche Marketing - How to Find Your Perfect Niche Market
© Herman Drost If you don't find a niche market for the product or service you offer, you will most probably fail. Most newcomers who wish to do business on the Internet often market to everyone they can find with the expectation that everyone will do business with t...
10-Jul-2007
How to Create and Market Your E-Mail Signature
© Herman Drost One of the most effective ways to passively promote your business is to create an email signature file. People don't often put much thought into this powerful passive marketing tool and therefore lose out on an opportunity to gain new customers. ...
10-Jul-2007
What it Means To Be a Search Engine Marketing Professional
By Jill Whalen of HighRankings There's a lot of stuff posted on search engine forums and newsletters around the world about how companies who spam the search engines are unethical, and that it's important t...
10-Jul-2007
Introduction to E-Commerce
Starting up an e-commerce wing of your well-established business may seem like a daunting prospect, especially given the negative press about dotcom crashes. There’s no need to worry, however; there’s a vast quantity of information and advice available on how to get started, ...