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10-Jul-2007
Promoting Your E-Commerce Site
Setting up your e-commerce site may well have been hard work, but unfortunately the problems aren’t over: now, you need to promote your site in order to generate traffic and start making some sales. First things first: you’ve started your site to sell your product or...
10-Jul-2007
Content Rich, Keyword-Focused Pages: Your Key to Search Engine Success
An often overlooked fact in search engine optimization is that internal pages can have a dramatic effect in boosting traffic to your site. More often than not, efforts are concentrated only on getting people to visit the home page. This is a mistake. Content rich, keyword focu...
10-Jul-2007
Keywords: Are You Barking Up The Wrong Tree?
By Dan Thies Could your site be set up to fail? If you're targeting the wrong search engine keywords, or failing to understand how today's search engines use "themes" to rank sites, you're missing out on a lot of traffic. When I created my "W...
10-Jul-2007
Which keywords should you optimize your site for?
By Sumantra Roy In this article, we focus on the correct way of finding out the keywords for which you should optimize your site for the search engines. This article will give you the formula for the Keyword Effectiveness Index (KEI) - a mathematical formula which I ...
10-Jul-2007
Link Popularity
by Jill Whalen (The Web Whiz) Written January 2001 These days, "link popularity" is the talk of the town in the search engine optimization community. However, the definition of link popularity, and how much effect it actually has on search engine rankings, ...
09-Jul-2007
How to Submit Your Site to Directories such as Yahoo!, DMOZ and Zeal
By Jill Whalen (The Web Whiz) Written September 2000 - Updated May 2002 This article describes the basics of submitting to the human-edited Internet directories such as Yahoo!, dmoz.org, (the Open Directory Project) and Zeal. (For more information on submitti...
09-Jul-2007
Submitting to the Spidering Search Engines
by Jill Whalen (The Web Whiz) Written April 2001 - Updated March 2002 I'm often asked how often one should submit or resubmit their site to the spidering search engines. Many people believe they should submit their site on a periodic basis to keep their sit...
09-Jul-2007
Search Engine Optimization and the Bottom-Line
by Jill Whalen (The Web Whiz) A question on many Webmaster's minds these days is whether or not they should bother with optimizing their site to rank high in the search engines. We've discussed this in previous articles, and it always seemed to come down to a big &qu...
09-Jul-2007
Paying for Inclusion in Directories and Search Engines
by Jill Whalen (The Web Whiz) Re-written May 1, 2002 It seems that everywhere we turn these days, we are constantly hearing the phrases pay-per-inclusion (PPI) and pay-per-click (PPC). There are now a number of ways that the search engines and directories are...
09-Jul-2007
Building a Successful Website
Everyone wants a successful website, and there are a few things you can do to improve your chances of being a success on the web. Choose Your Keywords Choose which k...
09-Jul-2007
Plant Your Site at the Top of Mt. Search Engine
by Jill Whalen (The Web Whiz) Written January 2000 - Updated October 2001 You can get the page one search engine results you want if you follow a few basic fundamental search engine optimization rules. My name is Jill Whalen (aka "The Web Whiz&...
09-Jul-2007
Using Zeal to Get into LookSmart and the MSN Directory for Free
by Jill Whalen (The Web Whiz) Written September 2001 With LookSmart and Yahoo! now charging $299 (U.S.) apiece to review your Web site for inclusion in their respective directories, it's getting fairly expensive for the little guy to get listed. However, if...
09-Jul-2007
Making Keyphrases Work for Your Site and the Search Engines
by Jill Whalen (The Web Whiz) Written May 2001 Does your site rank highly for keyphrases that no one searches on? If no one is searching on your keyphrases, it won't matter how highly your site is ranked on the search engines. Here's a technique for securing just the...
05-Jul-2007
Your Ads Not Pulling In Traffic? The problem?
By: Luis Perez It happens frequently enough these days. Somebody goes to great lengths, using valuable time and cash to promote their web sites only for all their efforts to come to naught. Many times this is blamed on various factors. An excuse is easy to find in a ...
05-Jul-2007
Lifetime Email Addresses-Part I
Author: copekavas All email addresses have the form name@domain-name. The domain-name is a name that is registered on the Internet, by yourself or by another company. Today it is common for all companies to register their own domain name and so all email addressed to...
05-Jul-2007
Six Ways To Create a Keyword-Rich Domain Name
Author: Syd Johnson An effective domain name can help to brand your site. It can also communicate to your customers the types of products you sell online. An easy to remember domain that describes your services should be the goal of every site owner. Here are some te...
05-Jul-2007
Are You Building Your Internet Presence ?
Author: Michael Rock There is no question that the Internet is the all time gold mine of wealth to anyone. Some of us are obtaining it and in abundance while others of us are just getting by. Why is that? That's a question I had to answer for myself after a...
05-Jul-2007
Finding that Winning Combination...
Author: Bill Quimby A good domain name is valuable, but the combination of a domain name and a good vanity 800 number can be priceless in marketing. The right 800 number allows your advertising to reach several times as many people that are not on the internet regula...
05-Jul-2007
Domain Names and Anchor Text
Branding vs Naming Many people say that the name of a website should be original. It should convey some sense of branding unlike any other site. They say your name should not be generic. The truth of this matter is that branding is more developed by how y...
05-Jul-2007
Do You Have a Good dotCom Name? Why is One So Important!
Author: Anthony Jewell A domain can leave an imprint on the mind of a prospective client. Just like a catchy phone number, it is easy to remember and can be send out loud in a rhythm. Whenever someone sees your domain name for your company it must be able to stick wi...