If you have an up-to-date mobile phone, PDA or other portable internet-enabled device, you'll probably have noticed that the vast majority of websites don't look so hot on your tiny screen. Often, they resize badly and are difficult and confusing to navigate. However, the .mobi top-level domain aims to change this problem by introducing a new set of standards for mobile web browsing.

.mobi is a sponsored top-level domain (sTLD) – that means it's owned and administrated by a private, profit-making company, dotMobi. When you visit the .mobi version of your favourite site on your mobile device, you'll notice that it looks a lot better than the .com version. This is because in order to run a .mobi website, registrants are asked to adhere to a set of Mobile Browsing Standards, some of which are mandatory and others of which are just recommended "best practices" for accessibility and ease of use.

Mobile web browsing means you can access the internet any time, anywhere – you could book cinema or theatre tickets on your way into town, shop online, catch up with news and your favourite blogs, and communicate with friends using chatrooms and instant messengers. .mobi development is a rapidly growing industry, and a good .mobi domain can be a worthwhile investment and a valuable business opportunity.

By Natalie Catchpole

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