Today Nominet is launching their first edition of The Domain Business, bringing statistics on .uk usage to life in a new and interesting way! The Domain Business is a new evolution of the Domain Name Industry Report (DNIR) that Nominet published annually.

The DNIR, and now The Domain Business, is designed to examine trends in both the global and domestic UK market for domain names. There are a number of areas that Nominet concentrate on specifically:

- Analysing domain name statistics globally
- Trends in the UK domain market
- Vital statistics on the UK registrar market
- Consumer trust and preference for .uk domain names

Although Nominet previously only made this available in print or PDF form on their website, they have now gone fully online with their report, with dynamic graphs and charts illustrating everything from the growth in registry size, to detailed statistics on domain name usage across all .uk domains. Clicking each graph or chart will give you a more detailed explanation of the statistics and more information on each axis.

The website is bright, colourful, and has firmly brought the DNIR into the digital age! There is no shortage of interesting facts either, displayed in a way that is clear, and easy to understand. The .uk registry is currently the second largest ccTLD registry with 9.7 million domains registered, second only to Germany, who have an impressive 14 million registrations to date.

According to The Domain Business, .uk continues to consistently outperform itself year on year, with 81% of the test sample now preferring .uk when asked to choose their most trusted TLD.

Our very own CEO, Matt Mansell, has made a contribution to the UK Registrar Market section, sharing his insight into registrar growth, and the impact that a solid investment in SEO can have!

In a world where there are over 218 million domains registered globally, it’s good to see the domain industry continues to experience steady growth, with a 9.5% growth in 2011, compared to only 6.1% in 2010!

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