Pre-owned names can help pick up traffic. Millions of domain names are not renewed but continue to receive traffic even though the original site will no longer be working. Thousands of domain names are up for sale by current owners surplus to requirements.

Traffic may come from various sources including web directories or Search Engines, or links from other sites. Google can recognise changed site content and adjust ranking accordingly. Directory owners rarely check site content previously submitted, but these Directories can bring much traffic.

Research is essential into buying domain names as buying a banned or black listed Domain Name will no be practical. Make sure the registrant field is changed showing you are the legal owner and it is also helpful to transfer domain names to registrar accounts under your control.

Buying a pre-owned domain, can bring traffic to your site, and saves time and effort in building traffic caution is needed for previous history.