Reasons to own

5 Reasons to register your own domain name

http://www.bubblesnbath.com/

http://www.hypermart.com/users/bubblesnbath/index.htm

Which one would you be more inclined to click on?

Most probably the first one, which is a personally owned domain name of the company in question. Why? Because it is shorter, more to the point, and therefore more likely to be remembered. The second ‘hypermart’ URL is an example of a free hosting URL.

What is a domain name?

The domain name is your website's address. As we can not remember lengthy numbers as well as we can words, the domain name system was designed, in order that internet users avoid having to use the lengthy IP numbers that describe a location on the internet. We can remember domainname.com easily but not 123.12.123.12. registering your own domain name is relatively cheap and it shouldn’t set you back anymore than $10 to register a domain for a year?

Why you need your own domain?

1. Your own Domain Name appears more professional to customers, giving your business apparent credibility in the eyes of others, and you are more likely to make sales with your own domain name rather than free hosting names.

2. It is obviously easier to remember the first URL (http://www.bubblesnbath.com/) in the above example than the second one (http://www.hypermart.com/users/bubblesnbath/index.htm).

3. You have more control over the brand yourself and the way your business is presented to other people.

4. You can get a specific email address that belongs to you and your domain. Not like you@yahoo.com or you@hotmail.com.

5. Suppose you have a website like-

http://www.freespaceproviders.com/users/bubblesnbath/index.htm

You spend all your time to promote this URL and to sell your products. Now imagine a scenario where your free hosting provider closes free accounts for example. Were you forced to change your servers, you’d be back to square one, in that you will have to promote a new URL all over again. Additionally your traffic will take a hit.

With your own domain however, when you change the hosts, the URL remains the same, so you won't lose traffic.