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Editorials tagged with Search Engines and Optimisation
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23-Jul-2007
Online Advertising
Online advertising has its advantages and disadvantages, and the relevance of these issues will vary depending on your business and the type of advertising you are considering. Whilst online advertising is extremely popular, it is not always used as effectively as possible, a...
23-Jul-2007
Submitting to the Google Giant: Principles vs. Online Success?
Google is, for many, something of a conundrum. On the one hand, its plethora of free services and its reputation for efficiency seem to show continued allegiance to its unofficial slogan, "Don't Be Evil". On the other hand, every so often, the corporate giant will ...
20-Jul-2007
DMOZ and Other Directories
An online directory is a bit like a searchable, interactive Yellow Pages: visitors can browse by category or location for all sorts of businesses, services and retailers. There are several o...
18-Jul-2007
Separating Content and Design
Recently, with the interest in standards-compliant websites, the separation of content and design has become a priority for many web designers. There are two main reasons for this, and both make good sense for the designer and the business owner and the site visitor. <...
18-Jul-2007
Site Maps
A site map is a page of your website from which all other pages are linked. Usually the links to your pages will be grouped under headings and subheadings, with the home page at the top and then directories and subdirectories of pages listed underneath. Having a site map on ...
18-Jul-2007
Domain Hacks – Expanding the Possibilities
Finding a good domain name can look impossible – it seems as if all the good ones are taken. However, a new trend for so-called "domain hacks" could mean that there are more possibilities than you think. <...
17-Jul-2007
Pre-Owned Domains
Choosing a domain name can be a time-consuming process, and promoting it even more so. But there's not always a need to do all the work yourself: a pre-owned domain name can boost your efforts considerably. Every...
17-Jul-2007
Yahoo! and Google
Yahoo! and Google are the two most popular search engines in the world, each pulling over a hundred million visitors a month. For a long time, Internet Search Engines and Optimisation Web
17-Jul-2007
Meta Tags and Search Engine Optimisation
If you've looked into optimising your website for search engines, you'll probably have heard of meta tags. Thes...
16-Jul-2007
Search Engine Optimisation for Country-Specific Searches
A high ranking country-specific search engine results is worth chasing. Site visitors often feel most comfortable dealing with companies that originate in their home country. Certain things make them feel more at home (like, for example, British English for UK users). Peopl...
16-Jul-2007
Pay-Per-Click and Site Targeted Advertising
While focusing on natural search engine results is very important in the effort to increase traffic to your website, pay-per-click advertising and search listings can also play a valuable role. Of...
16-Jul-2007
The Trouble With Flash
Flash website design is extremely popular, and Flash certainly has a rightful place in site design for certain functions. However, whilst the explosion of all-Flash or Flash-"enhanced"...
13-Jul-2007
Domain Parking
You type in what you think is the domain name of a particular site, but instead you find yourself at a generic-looking page with a lot of links relevant to the actual site you were looking for. Often there is an offer ...
13-Jul-2007
Organic Search Results
Search engine traffic is very important. Search engines, and Google in particular, are often thought of as the gateway to the internet; a search engine is the way that most people go about looking...
12-Jul-2007
The Google Blacklist
An important element of web design is fine-tuning sites so that they are attractive to the critical eye of the search engines' spiders. There is a growing army of search engine optimisation specialist...
12-Jul-2007
Designing Sites for Ecommerce
An ecommerce site can be a valuable expansion to your business. Your site will be available to customers all over the world at any time of the day or night, and as well as a valuable marketing tool in its own right, it can also add considerably to your sales and even outstrip...
12-Jul-2007
Search Engine Friendly Web Design
Drawing traffic from search engines is a vital part of promoting your website. Most online shoppers will turn to Google first when they are looking for products or services. Websites need to stri...
12-Jul-2007
Flash Web Design: Pros and Cons
Flash is a powerful web technology that achieves a high level of visual impact from the graphical point of view. Unfortunately, it is widely misused in web design. There are still many problems with Flash, especially related to usability and search engine behaviour; we need to...
12-Jul-2007
Web Design and Why It's Important
Every business needs a presence on the web; if your business is not online, you will be notable by your absence. The fact is that many shoppers are now looking online first for products and services, to compare prices, learn more about particular purchases, and find retailers...
12-Jul-2007
Is Your Website Underperforming?
A lot of people aren't happy with their website, whether they designed it themselves or got in a professional to do it for them. Traffic is slow; sales are not being made; you're not receiving much in the way of positive customer feedback. Often this is simply because of a l...