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Editorials tagged with Search Engines and Optimisation
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10-Jul-2007
Page Cloaking - To Cloak or Not to Cloak
By Sumantra Roy Page cloaking can broadly be defined as a technique used to deliver different web pages under different circumstances. There are two primary reasons that people use page cloaking: i) It allows them to create a separate optimized page for eac...
10-Jul-2007
Becoming an Open Directory Project Editor
By Sumantra Roy Getting your site registered by the Open Directory is vitally important as far as search engine positioning is concerned. In order to see how you can do that, see my article on this topic. However, sometimes, it may so happen that try as you might, yo...
10-Jul-2007
Submitting your site to the Open Directory
By Sumantra Roy Getting your site an optimum listing in the Open Directory (DMOZ) is vitally important as far as search engine positioning is concerned as Google gives a lot of importance to sites being listed in the Open Directory. In this article, we focu...
10-Jul-2007
Building An Optimized Site Map
By Dan Thies If you want visitors (and search engines) to be able to find your whole site, the easiest way to do this is with a site map. The more content you have on your site, the more helpful this is, both for visitors and for search engines. Unfortunate...
10-Jul-2007
Keywords: Are You Barking Up The Wrong Tree?
By Dan Thies Could your site be set up to fail? If you're targeting the wrong search engine keywords, or failing to understand how today's search engines use "themes" to rank sites, you're missing out on a lot of traffic. When I created my "W...
10-Jul-2007
Your Guide To The Search Engine Submission Jungle
By Dan Thies One of my favorite "scams that won't die" are the companies that drop SPAM into my inbox every week offering to submit my website to "thousands" of search engines for the low low price of $20 a month. If you want to get the ...
10-Jul-2007
Is A Yahoo Listing Still Worth The Cost?
By Dan Thies In October 2002, the Yahoo! portal changed the way it delivers search results. In the past, the most prominent results were exclusively culled from websites listed in the Yahoo directory itself. Since October, sites listed in the Yahoo directory no longe...
10-Jul-2007
10-Minute Homepage Tune-Up
By Dan Thies Is your site's home page search engine friendly? Think so, eh? The vast majority of websites, even those belonging to Fortune 500 companies, are far from optimized. I use a simple four-step process to find the most common errors. Using this to do a quick...
10-Jul-2007
Frames and Search Engines
By Sumantra Roy When it comes to framed sites and the effect that the use of frames by a site has on its search engine ranking, there are two schools of thought. Some people say that framed sites, if done properly, have no problems in getting good rankings in the sea...
10-Jul-2007
Creating a Robots.txt file
By Sumantra Roy Some people believe that they should create different pages for different search engines, each page optimized for one keyword and for one search engine. Now, while I don't recommend that people create different pages for different search engines, if y...
10-Jul-2007
Creating Keyword Rich Pages
By Sumantra Roy Once you have established the keywords for which you should optimize your site for the search engines, it is time to figure out how you can get a high ranking in the search engines for those keywords. The solution is to create Keyword Rich Pages (KRPs...
10-Jul-2007
Improve the Link Popularity of your site
By Sumantra Roy Other things remaining the same, more the number of links to your site, higher will be its ranking. What is important is not only the number of links to your site, but also the types of sites which are linking to you. A link from a site whic...
10-Jul-2007
Creating - Without Getting Banned
By Dan Thies By now, most webmasters know that link popularity is the single most important factor in driving top search engine rankings. But did you know that some some links can actually kill your search engine rankings? The importance of links has led to the creat...
10-Jul-2007
Glossary of Search Engine Ranking Terms
By Sumantra Roy Here is a glossary of commonly used terms in the world of search engine ranking. Alt Tag: The alternative text that the browser displays when the surfer does not want to or cannot see the pictures present in a web page. Using alt tags contai...
10-Jul-2007
Which keywords should you optimize your site for?
By Sumantra Roy In this article, we focus on the correct way of finding out the keywords for which you should optimize your site for the search engines. This article will give you the formula for the Keyword Effectiveness Index (KEI) - a mathematical formula which I ...
10-Jul-2007
Dynamic Pages and Search Engine Optimisation
Dynamic pages are web pages which deliver content from a database to a website. The advantage is that the database can be updated constantly, sometimes by visitors to the website, and this new content can be displayed instantly. However, Google and other search engines warn ...
10-Jul-2007
Advanced search engine optimization tactics
© by Detlev Reimer Do you find it difficult to get your site ranked in the top 10 of the major search engines for your main keywords ? Optimizing your web site for the search engines seems to be a never ending game these days. A lot of people have trouble g...
10-Jul-2007
Links and Search Engines
Search engines like Google use algorithms which rank sites in order of "importance", based on how o...
10-Jul-2007
10 Basic Search Engine Preparation Tips
by Detlev Reimer While many people think it is enough to have web site to earn hundreds or thousands of dollars within a few weeks, it is much harder in reality to get people to your web site and then it is another thing to get them to buy something from you. ...
10-Jul-2007
No Quick Fixes Where Search Engine Optimization is Concerned
by Jill Whalen (The Web Whiz) Written July 2000 - Updated March 2002 Wouldn't it be great if we could simply edit meta tags and get high rankings? For the past few weeks, I've been reading Stephen R. Covey's "The 7 Habits of Highly Effective People.&qu...