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Editorials tagged with Search Engines and Optimisation
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10-Jul-2007
Links and Search Engines
Search engines like Google use algorithms which rank sites in order of "importance", based on how o...
10-Jul-2007
10 Basic Search Engine Preparation Tips
by Detlev Reimer While many people think it is enough to have web site to earn hundreds or thousands of dollars within a few weeks, it is much harder in reality to get people to your web site and then it is another thing to get them to buy something from you. ...
10-Jul-2007
No Quick Fixes Where Search Engine Optimization is Concerned
by Jill Whalen (The Web Whiz) Written July 2000 - Updated March 2002 Wouldn't it be great if we could simply edit meta tags and get high rankings? For the past few weeks, I've been reading Stephen R. Covey's "The 7 Habits of Highly Effective People.&qu...
10-Jul-2007
Common Sense Search Engine Optimization
by Jill Whalen (The Web Whiz) Written August 2000 When you think of search engine optimization, in all likelihood, gateway pages, doorway pages or informational pages probably come to mind. For years, these have been the method of choice for many Web marketer...
10-Jul-2007
Link Popularity
by Jill Whalen (The Web Whiz) Written January 2001 These days, "link popularity" is the talk of the town in the search engine optimization community. However, the definition of link popularity, and how much effect it actually has on search engine rankings, ...
10-Jul-2007
How to Optimize a Framed Site for High Rankings
by Jill Whalen (The Web Whiz) Written June 2000 Is Your Framed Site Doomed? Not Necessarily! The question of whether or not to use frames when designing a Web site seems to be as old as time, or at least as old as frames themselves! A framed sit...
10-Jul-2007
Thinking of Creating Gateway or Doorway Pages?
by Jill Whalen (The Web Whiz) Written May 2000 How many of you think the best and/or only way to get top placements on the search engines is to create gateway pages (aka doorway pages or bridge pages)? If you raised your hand, you are certainly not alone, but you are...
09-Jul-2007
Link Strategy for Search Engine Optimisation
PageRank is the ranking algorithm used by the world’s most popular search engine, Google. It analyse...
09-Jul-2007
Emerging Methods and Standards for Effective Search Engine Ranking
Search Engine traffic has always been and continues to be one of the best ways to drive qualified traffic to a web site – it presents information about goods and services when the interest level is high and it can be acted on immediately. Up till now opt-in e-mail marketing ha...
09-Jul-2007
How to Submit Your Site to Directories such as Yahoo!, DMOZ and Zeal
By Jill Whalen (The Web Whiz) Written September 2000 - Updated May 2002 This article describes the basics of submitting to the human-edited Internet directories such as Yahoo!, dmoz.org, (the Open Directory Project) and Zeal. (For more information on submitti...
09-Jul-2007
Submitting to the Spidering Search Engines
by Jill Whalen (The Web Whiz) Written April 2001 - Updated March 2002 I'm often asked how often one should submit or resubmit their site to the spidering search engines. Many people believe they should submit their site on a periodic basis to keep their sit...
09-Jul-2007
All About Title Tags
by Jill Whalen (The Web Whiz) Written February 2000 - Updated October 2001 The Title Tag is one of the most important factors in achieving high search engine rankings. Last time we talked about the basics of search engine optimization. Now it's time...
09-Jul-2007
Creating a Meta Description Tag
by Jill Whalen (The Web Whiz) Written March 2000 The words placed within the Meta Description Tag can help a page to rank high in the search results. The meta description tag is a snippet of HTML code that belongs inside the Head section of a Web page. It u...
09-Jul-2007
Can Meta tags such as the keyword tag bring high rankings to my site?
by Jill Whalen (The Web Whiz) Written April 2000 - Updated November 2001 If you had to give up one meta tag, the meta keyword tag would be the one to give up. Now that we've covered the all-important title tag and meta description tag, it's time to ...
09-Jul-2007
Letting Your Search Engine Optimization Expert Do Their Job
by Jill Whalen (The Web Whiz) Written August 2000 - Updated May 2002 I just don't get it. Why do some companies pay lots of money to have an expert do a job for them and then not let them do it? Before I sign on the dotted line with any new search e...
09-Jul-2007
Search Engine Optimization and the Bottom-Line
by Jill Whalen (The Web Whiz) A question on many Webmaster's minds these days is whether or not they should bother with optimizing their site to rank high in the search engines. We've discussed this in previous articles, and it always seemed to come down to a big &qu...
09-Jul-2007
Paying for Inclusion in Directories and Search Engines
by Jill Whalen (The Web Whiz) Re-written May 1, 2002 It seems that everywhere we turn these days, we are constantly hearing the phrases pay-per-inclusion (PPI) and pay-per-click (PPC). There are now a number of ways that the search engines and directories are...
09-Jul-2007
How Google is Organised
Google has a huge index of over three billion pages. This is a vast quantity of data and some strict organisation is required to make it work. Google has several data centres located aroun...
09-Jul-2007
Google's 'Florida' Update
How I Learned to Love the Dance A note from Ian (12/1/03): I've spent the last two weeks testing various theories for exactly what Google is using to derive its new search rankings. A lot of folks are suggesting the One Big Thing that Google's changed, but I don't th...
09-Jul-2007
Search Engine Optimisation: Meta Tags
Meta-tags are hidden web page description fields which help search engines to categorise your site correctly. T...