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Visa Use .me Domain Name for New Digital Wallet
V.me is now the new online destination for Visa's digital wallet and global acceptance mark, as announced by the .me registry and Visa. V.me is intended as a new service from Visa to let you shop without sharing card account information with the seller when paying.
By using the .me domain extension, Visa have tapped into .me's uniquely personal qualities. "Using the word 'me' as part of our new digital wallet brand emphasizes the personalized nature of Visa’s digital wallet," said Heather Clifton, Head of Global Marketing Initiatives and Innovation at Visa.
The .me registry is known for supporting innovative technology companies as well as companies that want to utilise the expressive nature of the domain, and can add Visa to a list that already includes the likes of Facebook (Fb.me) and Yahoo (Me.me) amongst others. "Our relationship with a market leading brand like Visa puts our domain extension at the forefront of the digital wallet revolution, and further validates the broad approval of the .me name." said Predrag Lesic, Chief Executive Officer of the .me Registry.
Launched in 2008, the .me domain extension has proven to be one of the fastest growing new ccTLDs in recent years with over 300.000 domain names registered in the first year. The .me domain can be registered by anyone worldwide, without restriction and with over 10 million .me pages already indexed by Google, the domain allows for geo-targeting and is treated in search terms as much the same as a gTLD.