Driving Traffic with Facebook® Ads
Facebook vs. Google?
Facebook has shown to be a great source of traffic to websites, even to the extent of driving more traffic than Google to some large name sites! That Facebook gets a third of the number of unique visitors vs Google, and is still growing is especially staggering!
With Facebook continually growing and currently having over 175 million active users, it can rightly be considered as a genuine alternative to advertising on Google. In the forseeable future, it is most likely that we could see Facebook even making an impression on Google Adwords revenue.
The benefits of using Facebook
So, in terms of your business, what benefits does Facebook offer?
- Traffic In terms of popularity, social networks have taken over from email, with many favouring communicating with friends via Facebook rather than using a dedicated email program. So with Facebook having such a huge number of users, the traffic to the site is equally huge.
- Loyalty Messages are targeted to people who are interested in your business or product, so it is a great way to keep loyal customers and friends aware of announcements!
- Interaction Increase brand awareness while interacting with customers.
- Manage Watch what is being said about you on Facebook and manage your online reputation using this information.
- Facebook Ads Targeted Ads based on user profiles and unique visitors.