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Keyword Density
Keyword density is the ratio of the number of occurrences of a particular keyword or keyphrase in page, to the total number of words on the page. Search engines apply complex algorithms to analyse keyword density and other factors, in order to determine the relevance of a web page to the searcher's query.
The optimum keyword density is probably between 3% and 5%, but focusing too much on this issue can cause unnecessary problems for webmasters; simply writing, unique, relevant, keyword-rich copy for your website should help to boost your search engine rankings.
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