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Domains Glossary

Directory

Web directories are something like online versions of the Yellow Pages. Instead of all websites being dispassionately indexed by spiders, as in the case of search engines, websites are instead submitted to directories by their owners. Human editors then evaluate submissions to decide whether the sites should be included in the directory.

Some directories charge a fee to commercial entities who wish to appear in the listings. Directories are arranged in categories; usually, each category has its own editor. Websites are usually listed in alphabetical order, starting with the digits 0 to 9, and then following on from A to Z. This means that it could be wise to begin your company name with a number or the letters A-C if you wish to be listed on the first pages of a directory.

When submitting to a directory, you should make sure that you choose the right category, or approval may be delayed considerably. You should also take care to make your description and titles as honest, informative and concise as possible, as human editors are sensitive to style and tone and my reject submissions which overuse hyperbole, capital letters or exclamation marks.

Directory listings can be very valuable because directory content is often syndicated by many other websites. This means that a listing in one directory can result in dozens of back links to your website. This can contribute to increasing your link popularity. Submitting websites to directories is therefore sometimes considered to be a search engine optimisation (SEO) technique.


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