Domainmonster.com Glossary
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Domains Glossary
Gateway
Gateway or doorway pages are search engine optimisation (SEO) tools, consisting of web pages which are designed solely to pull traffic in from search engines. They often target a specific keyphrase, and require the user to Click Here
to enter the website itself. Some webmasters even create a variety of different doorway pages to cater for the algorithms of the different search engines.
Creating gateway pages is generally considered an illicit SEO technique, and search engines' algorithms have become more sophisticated in order to recognise when gateway pages are being used. If you are discovered to be using a gateway page, this could result in your website being blacklisted by one or more search engines.
Optimisation - SEO Search Engine Optimisation Listing Ranking Frames Redirect
Text Hyperlink Gateway Keyword Density Stop Words Key Phrase Duplicate Content
Hidden Text Keyword Stuffing Page Rank Back Link Reciprocal Link
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