Domainmonster.com Glossary
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Domains Glossary
Search Engine Optimisation
Search engine optimisation (SEO) is the collective term for a range of techniques which are employed to improve the ranking of a website in the SERPs. Search engines use spiders to index pages, and websites can be designed in ways which make it easier for them to do so. Search engines also use complex algorithms to determine the relevance and importance of a web page, and various techniques can be used to cater for these algorithms.
As search engines become more sophisticated, they are able to root out illicit SEO techniques, such as duplicate content, hidden text and keyword stuffing, which unfairly manipulate the system to boost rankings. Websites using these techniques risk being blacklisted.
Optimisation - SEO Search Engine Optimisation Listing Ranking Frames Redirect
Text Hyperlink Gateway Keyword Density Stop Words Key Phrase Duplicate Content
Hidden Text Keyword Stuffing Page Rank Back Link Reciprocal Link
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