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SERP

Search engine results pages (SERPs) are pages of site listings that a search engine returns in response to a search query from a user. The term SERPs is sometimes used when describing how these pages are laid out. For example, Google's SERPs display sponsored listings at the top and in a column on the right-hand side.

Search Engine Terms - SERP Organic PPC Spiders GoogleBot MSNBot SLURP
Search Index Algorithms Cloaking Dropped Blacklisted Bad Links Dogpile

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