How is a .tel web address different?

How an existing web address works
Current Top Level Domains (TLD's) all work in a similar way
- When you enter a web address it queries the domain name system (DNS)
- The DNS replies with an IP address
- Your browser uses the IP address to locate a website
.tel uses the DNS in a completely different way
.tel maps domain names directly to information and keywords stored in the DNS system, utilising DNS as a data store.
- When you input a .tel web address it queries the DNS into a browser
- Rather than returning an IP address it returns contact information and keywords
- You can then click these contact details for immediate connection
What are the benefits of this?
- Speed - Because it's DNS based, a .tel lookup takes a fraction of the loading time of a typical web address
- Real Time - Whenever you update your data it goes live immediately
- No website Required - No hosting charges
- Optimised for mobile devices - Integrating into address books
- Global - Everything on the internet uses the DNS. Connection anywhere, anytime
- Private Data - Is encrypted within the DNS ensuring you have full control over access



